# First WAP ad campaign

- Link: https://fundraising.co.uk/2000/04/28/first-wap-ad-campaign/
- Published: 2000-04-28T23:00:00+01:00
- Author: Howard Lake

WAP ‘phones might be the latest thing, but they’ve already carried their first 
ad campaign. The advertisement was launched by Football365. Of course charities 
don’t have to follow suit, and should avoid falling for technology-for-technology’s
sake, but would anyone like to guess when the first charity appeal will be sent 
via mobile phones?

For the record, UK Fundraising would guess that it will happen by the end of this
year, and it will be by a US emergency aid charity. The campaign will probably be
donated as a means of promoting a particular network or brand of mobile phone.

## Advertisement

 * **[Using mobile phones in fundraising](https://fundraising.co.uk/2000/04/28/using-mobile-phones-fundraising/)**(
   28 April 2000)
 * **[Free report on Internet fundraising](https://fundraising.co.uk/2000/05/01/free-report-internet-fundraising/)**(
   1 May 2000)
 * **[Charities e-commerce group](https://fundraising.co.uk/2000/05/01/charities-ecommerce-group-699/)**(
   1 May 2000)