# Consumers' "lifestage" more important than age

- Link: https://fundraising.co.uk/2000/04/21/consumers039-quotlifestagequot-more-important-age/
- Published: 2000-04-21T23:00:00+01:00
- Author: Howard Lake

Research for The Newspaper Society has concluded that a list of categories of “
lifestage” are more useful than age categories in defining consumer behaviours.

 * **[Charity sites reviewed](https://fundraising.co.uk/2000/04/21/charity-sites-reviewed/)**(
   21 April 2000)
 * **[Charities accountants group launched](https://fundraising.co.uk/2000/04/21/charities-accountants-group-launched/)**(
   21 April 2000)
 * **[Canada's Wealth List](https://fundraising.co.uk/2000/04/24/canada039s-wealth-list/)**(
   24 April 2000)

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