# Adam Corson-Finnerty publishes Cybergifts part 6

- Link: https://fundraising.co.uk/2000/04/09/adam-corsonfinnerty-publishes-cybergifts-part-6/
- Published: 2000-04-09T23:00:00+01:00
- Author: Howard Lake

Part 6 of Adam Corson-Finnerty’s summary of online fundraising features ideas, tactics,
and gimmicks.
Adam Corson-Finnerty has published part six in Cybergifts, his series
of articles on Internet fundraising. Published by Canada’s CharityVillage.com, the
latest addition to the series features The Heifer Project International and how 
they’ve persuaded supporters not just to give but to “buy” a particular animal such
as a pig or cow.

Corson-Finnerty concludes “online fundraising can be a good way to move donors from
restricted to unrestricted gifts.”

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