# Lookloud looks good

- Link: https://fundraising.co.uk/2000/04/07/lookloud-looks-good/
- Published: 2000-04-07T23:00:00+01:00
- Author: Howard Lake

The Royal National Institute for the Blind has created a separate Web site to promote
and support its one-off fundraising day Look Loud Day on 16 June
The Royal National
Institute for the Blind has created a separate Web site to promote and support its
one-off fundraising day Look Loud Day on 16 June. The site is a fine example of 
a charity addressing its different types of donors and supporters. In addition, 
it works hard at generating free publicity for itself with the largest collection
of free, downloadable banner adverts that we have yet come across. It offers both
static and animated ads. One improvement might be to include ads that incorporate
photographic images, which are reported to achieve a higher response rate.

RNIB does of course adhere to good Web accessibility standards by including an ALT
tag in the sample HTML code it offers for using its banner ads.

## Advertisement

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 * **[BiTC awards](https://fundraising.co.uk/2000/04/09/bitc-awards/)** (9 April
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