# Doing the rounds

- Link: https://fundraising.co.uk/2000/03/26/doing-rounds/
- Published: 2000-03-26T23:00:00+01:00
- Author: Howard Lake

Internet news stories have a habit of being revived and recycled. The Hunger Site,
launched in June 1999, is still being discovered by unobservant journalists and 
packaged as news. Latest to report on the site is Uri Geller in the 9th March issue
of ComputerActive magazine (p.83).

Most publicity is good publicity, but as e-mail hoaxes for “dying children” demonstrate
there are some clear exceptions to this truism. The endless “novelty” of the Hunger
Site suggests that some e-mail “viral marketing” programmes, especially those that
are not initiated by the charity, could develop an alarming life of their own.

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