# Opt-in or opt-out for e-mail marketing?

- Link: https://fundraising.co.uk/2000/03/20/optin-or-optout-email-marketing/
- Published: 2000-03-20T00:00:00+00:00
- Author: Howard Lake

Standards for e-mail marketing might differ from those for traditional paper-based
direct marketing, particularly when it comes to opting in or out of mailings. Permission-
based marketing is the current favourite.

Read [E-mailers disagree on approach](http://adage.com/interactive/articles/20000313/article1.html)
by Amanda Beeler at Advertising Age.

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