# Leonard Cheshire's key to good advertising

- Link: https://fundraising.co.uk/2000/03/16/leonard-cheshire039s-key-good-advertising/
- Published: 2000-03-16T00:00:00+00:00
- Author: Howard Lake

Leading disability care charity Leonard Cheshire have launched a clever and amusing
newspaper fundraising advert. 
Leading disability care charity Leonard Cheshire 
have launched a clever and amusing newspaper fundraising advert. They are soliciting
funds for their Workability initiative which provides disabled people who want to
work with free computers and computer training.

The ad features the familiar “help” and “escape” buttons from a computer keyboard,
with the appeal “help someone escape.”

Keyboard buttons have featured in adverts for many years, most noticably in adverts
by The Guardian. The “help” button is of course particularly appropriate for charity
adverts. Has anyone else used this device effectively?

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