# UK domains count

- Link: https://fundraising.co.uk/2000/02/20/uk-domains-count/
- Published: 2000-02-20T00:00:00+00:00
- Author: Howard Lake

Which domain name should your charity register? 
Which domain name should your charity
register? If you’re a UK charity then new research suggests that you should opt 
for a UK domain name.

Interface design consultancy Usability has found that 43% of people in the UK think
that a “dot com” Web address signifies a US-based company. At the same time 97% 
of people understand that a .co.uk site implies that it is based in the UK.

The survey did not cover non-profit domain names, but it would seem likely that 
UK charity donors will be more amenable to a charity Web site with a .org.uk address
rather than an .org.

## Advertisement

But then, fundraising.co.uk would say that, wouldn’t we…

 * **[Raise funds online via e-mail ads](https://fundraising.co.uk/2000/02/21/raise-funds-online-email-ads/)**(
   21 February 2000)
 * **[New Statesman New Media awards](https://fundraising.co.uk/2000/02/22/new-statesman-new-media-awards/)**(
   22 February 2000)
 * **[Single item online charity auction](https://fundraising.co.uk/2000/02/22/single-item-online-charity-auction/)**(
   22 February 2000)