# Orchestrating online sales

- Link: https://fundraising.co.uk/2000/02/15/orchestrating-online-sales/
- Published: 2000-02-15T00:00:00+00:00
- Author: Howard Lake

E-commerce software company Actinic is advertising its product using the London
Symphony Orchestra as a case study. According to Actinic, the LSO “drummed up thousands
of pounds worth of extra sales online” using their Catalog software.

 * **[US prospect research](https://fundraising.co.uk/2000/02/16/us-prospect-research/)**(
   16 February 2000)
 * **[Perfect day](https://fundraising.co.uk/2000/02/16/perfect-day/)** (16 February
   2000)
 * **[Celebrity support](https://fundraising.co.uk/2000/02/16/celebrity-support/)**(
   16 February 2000)

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