# Understanding donor motivation

- Link: https://fundraising.co.uk/2000/01/04/understanding-donor-motivation/
- Published: 2000-01-04T00:00:00+00:00
- Author: Howard Lake

RTI Publications, publishers of [ FundingInformation ](http://www.fundinginformation.org),
have published their research on donor motivation. The research concludes that it
is more important to understand donors’ motivation than their behaviour.

Understanding donor motivation is available from Profunding for £6.50.

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 * **[Online US foundation directory launched](https://fundraising.co.uk/2000/01/05/online-us-foundation-directory-launched/)**(
   5 January 2000)
 * **[CASE handover](https://fundraising.co.uk/2000/01/08/case-handover/)** (8 January
   2000)
 * **[ACT online](https://fundraising.co.uk/2000/01/08/act-online/)** (8 January
   2000)