# Pidgeon on Net-based one-to-one fundraising

- Link: https://fundraising.co.uk/1999/12/11/pidgeon-netbased-onetoone-fundraising/
- Published: 1999-12-11T00:00:00+00:00
- Author: Howard Lake

Target Direct Chair Stephen Pidgeon enthuses in the current issue of ThirdSector
magazine about the potential of one-to-one marketing that the Internet offers to
fundraisers.
“No sooner had I written my last column…”, he writes, “than I began
hearing of developments on the Internet that make even these ideas [of feedback 
fundraising] look clumsy.” Impressed with the ability of advanced Web sites to offer
donors what they want, when they want it, and only if they want it, Pidgeon correctly
points out that “in the provision of ‘best customer service’ (best supporter development
in our terms) you ain’t seen nothin’ yet.”

Read UK Fundraising’s coverage of [one-to-one relationship fundraising](http://w01-0923.web.dircon.net/examples/onetoone.html)
on the Internet. This includes UK Fundraising’s Howard Lake’s comments on the significance
of personalisation on charities’ Web sites in October 1997 at the International 
Fund Raising Workshop in Holland.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 * **[Beenz meanz donationz](https://fundraising.co.uk/1999/12/13/beenz-meanz-donationz/)**(
   13 December 1999)
 * **[Foundation Center Directory is now online](https://fundraising.co.uk/1999/12/15/foundation-center-directory-now-online/)**(
   15 December 1999)
 * **[Affiliate programmes work for charities](https://fundraising.co.uk/1999/12/15/affiliate-programmes-work-charities/)**(
   15 December 1999)