# Home alone?

- Link: https://fundraising.co.uk/1999/11/23/home-alone/
- Published: 1999-11-23T00:00:00+00:00
- Author: Howard Lake

Online charity fundraisers now have an ever-increasing market of consumers using
the Internet from home to consider. In its fifth annual report, Continental Research
reports that 5 million UK adults access the Internet from home. 
A total of 40% 
of the population now have access to the Internet from home, work, school or university.
Sixty per cent with Internet access – 11.1 million people – had used the Net at 
least once a month.

UK Internet users part with their money online, spending £2 billion online last 
year, about £170 per person. While online purchases represent less than 1% of high
street spending, 56% of regular users had bought a book online in the past year.
The average user remains well-off, with average annual household income of £40,000.

Online and offline advertising has an effect: 25% of users “read or glanced” at 
Web-based banner adverts, and 75% visited sites after seeing an address mentioned
in a print publication. Radio advertising was also particularly effective in generating
visits to Web sites.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 * **[Online CharityCard donations for Mozambique appeal](https://fundraising.co.uk/2000/03/15/online-charitycard-donations-mozambique-appeal/)**(
   15 March 2000)
 * **[DEC launches Indian earthquake appeal](https://fundraising.co.uk/2001/02/02/dec-launches-indian-earthquake-appeal/)**(
   2 February 2001)
 * **[World Vision doubles online giving in two years](https://fundraising.co.uk/2002/09/29/world-vision-doubles-online-giving-two-years/)**(
   29 September 2002)