# Barnardo's introduce powerful ads

- Link: https://fundraising.co.uk/1999/11/08/barnardo039s-introduce-powerful-ads/
- Published: 1999-11-08T00:00:00+00:00
- Author: Howard Lake

Children’s charity Barnardo’s has launched a new communications campaign “to challenge
out-dated views of Britain’s biggest children’s charity.” The hard-hitting ads depict
children in a variety of ‘adult’ situations, including homelessness, alcohol abuse,
suicide and prison.
Chief Executive Roger Singleton commented:.”[Our] strategy of
early interventions preventing negative outcomes has been translated into a core
concept to be used in all Barnardo’s communications: Giving children back their 
future.”

Read Barnardo’s [report](http://http://www.barnardos.co.uk/press_releases/press13.htm).

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