# Cause related marketing book published

- Link: https://fundraising.co.uk/1999/10/24/cause-related-marketing-book-published/
- Published: 1999-10-24T23:00:00+01:00
- Author: Howard Lake

Hot on the heels of [Brand Spirit: How Cause Related Marketing Builds Brands](https://fundraising.co.uk/books/brand-spirit-cause-related-marketing-builds-brands-business/),
by H Pringle and M Thompson, published in May this year, another book has appeared
on cause related marketing.

[Cause Related Marketing: Who Cares Wins](https://fundraising.co.uk/books/cause-related-marketing-cares-wins/)
has been written by Sue Adkins, Director of Cause Related Marketing at Business 
in the Community.

Both books are available for online purchase in the [UK Fundraising Bookshop](https://fundraising.co.uk/books).

## Advertisement

 * **[Rainforest Foundation raises £17,000 in first year of CRM campaign](https://fundraising.co.uk/2004/02/25/rainforest-foundation-raises-17000-first-year-crm-campaign/)**(
   25 February 2004)
 * **[Breakthrough turns down £1 million CRM offer from Nestlé](https://fundraising.co.uk/2004/05/10/breakthrough-turns-down-1-million-crm-offer-nestla/)**(
   10 May 2004)
 * **[Six great one for one campaigns](https://fundraising.co.uk/2017/10/17/six-great-one-one-campaigns/)**(
   17 October 2017)