# Charitycards.co.uk  no longer too flash

- Link: https://fundraising.co.uk/1999/10/21/charitycardscouk-no-longer-too-flash/
- Published: 1999-10-21T23:00:00+01:00
- Author: Howard Lake

Last month UK Fundraising welcomed the latest charity Christmas card-selling Web
site last month. Unfortunately Charitycards.co.uk used a great deal of Flash technology
which, while impressive, was not fast or user-friendly, both key qualities of a 
successful e-commerce site.
The Guardian Online also commented that the site was
rather Flash-driven in its review last week. This week they carried a response from
William Ruffman, creator of charitycards.co.uk. He reported that, following similar
criticisms, the site now offered both Flash and non-Flash versions.

Ruffman’s mea culpa is refreshingly honest, and provides a useful lesson for charities
using the Internet to generate funds. “You must choose your expert Web site designers
with care,” wrote Ruffman. “The point is there is more to choosing a Web site designer
than meets the eye – and try and pick one who’s not too “flash”!”

## Advertisement

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