# Charities as conference case studies

- Link: https://fundraising.co.uk/1999/10/13/charities-conference-case-studies/
- Published: 1999-10-13T23:00:00+01:00
- Author: Howard Lake

It has taken a while but charities’ use of the Web is now beginning to feature as
case studies at for-profit new media and e-commerce conferences. The latest to appear
is Amanda Horten-Mastin, Marketing Director of Comic Relief, who will be one of 
21 presenters speaking on 18th January 2000 at [Advertising & Marketing in the Digital Age II](http://www.smiconferences.co.uk).

Ms Horten-Mastin will be explaining how to create a Web marketing strategy, developing
dynamic and creative content that appeals to the individual, reinforcing brand positioning
using the Web, building on on-line community, and measuring the success of the Web
site.

 * **[Howard Lake interviewed in today's Guardian](https://fundraising.co.uk/1999/10/24/howard-lake-interviewed-today039s-guardian/)**(
   24 October 1999)
 * **[Geeks bearing gifts](https://fundraising.co.uk/1999/11/01/geeks-bearing-gifts/)**(
   1 November 1999)
 * **[ICFM Chief Executive resigns](https://fundraising.co.uk/1999/11/10/icfm-chief-executive-resigns/)**(
   10 November 1999)

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