# Instant donor recognition

- Link: https://fundraising.co.uk/1999/10/12/instant-donor-recognition/
- Published: 1999-10-12T23:00:00+01:00
- Author: Howard Lake

It is essential to thank donors for their gifts, and it makes sense to thank them
as soon as possible. The immediacy of online donations offers an immediate response
and acknowledgement. Such a facility is about to launch at the Arizona State University.
From 1 November they will start offering a “scrolling honour role of donors” at 
their Web site.
Scott Sheldon, Director of Development and Outreach at the [ASU College of Extended Education](http://www.asu.edu/xed)
explained: “As soon as you make a gift via the web your name appears at the top 
of our current on-line honor roll of donors. As each new gift comes in your name
drops down the list. You can get back on top if you wish by making an additional
gift.”Sheldon calls this facility “”instant stewardship” since you receive public
recognition seconds after you make the gift.”He plans to enhance the system so that
Verisign will approve donors credit cards in real time, “and your gift rolls into
the correct account in the University all at the same time.”

Sheldon announced his plans on Michael Gilbert’s [Online Fundraising](http://www.gilbert.org/fundraising)
discussion list.

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