# Pigeon's prediction

- Link: https://fundraising.co.uk/1999/10/02/pigeon039s-prediction/
- Published: 1999-10-02T23:00:00+01:00
- Author: Howard Lake

Relationship fundraising has been the buzzword of the nineties, but is another concept
likely to take its place? Stephen Pidgeon, chairman of advertising and marketing
company Target Direct, thinks so. 
Pondering in ThirdSector magazine on the impact
of face-to-face fundraising, he writes: “Forget relationship fundraising – it is
a nineties concept. In the 2000s we will be talking about Feedback Fundraising.”

 * **[Instant donor recognition](https://fundraising.co.uk/1999/10/12/instant-donor-recognition/)**(
   12 October 1999)
 * **[Barnardo's introduce powerful ads](https://fundraising.co.uk/1999/11/08/barnardo039s-introduce-powerful-ads/)**(
   8 November 1999)
 * **[Pell and Bales win second DMA Royal Mail Award](https://fundraising.co.uk/1999/12/29/pell-and-bales-win-second-dma-royal-mail-award/)**(
   29 December 1999)

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