# "Hottest of the hot"

- Link: https://fundraising.co.uk/1999/09/08/quothottest-hotquot/
- Published: 1999-09-08T23:00:00+01:00
- Author: Howard Lake

CharityChannel.com’s Steve Nill has just reviewed Michael Johnston’s book The Nonprofit
Guide to the Internet: How to Survive and Thrive. Writing on CharityChannel’s We
Review e-mail list, Nill wrote: “If the Internet is a hot topic with nonprofit organizations,
then on-line fund raising is the hottest of the hot.
Though it is probably impossible
to write a definitive chapter on this topic, given the break-net pace with which“
cyber-fund-raising” is galloping along, Johnston’s treatment is among the better
discussions I’ve seen in print.

Even if it cannot hope to keep up with the changes taking place in this arena, it
provides a way of approaching on-line fund raising that will continue to be valid
for some time, in my view.  Besides, the book is published this year, so it’s current
as of now and probably will remain so for a couple of years ­ until the next, inevitable,
edition.”

You can order [The Nonprofit Guide to the Internet](http://www.amazon.co.uk/exec/obidos/ASIN/047132857X/219)
from the UK Fundraising Bookshop.

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