# Entertaining keyword purchase

- Link: https://fundraising.co.uk/1999/08/08/entertaining-keyword-purchase/
- Published: 1999-08-08T23:00:00+01:00
- Author: Howard Lake

A search on “fundraising” at AltaVista today suggested that the keyword “fundraising”
has been bought temporarily by Entertainment, the publishers of the coupon books
that have raised “over $75 million” for non-profit groups last year. “The world’s
greatest fund-raiser” and “We wrote the book on fundraising”, they declare.

 

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