# Driven to the wall

- Link: https://fundraising.co.uk/1999/07/27/driven-wall/
- Published: 1999-07-27T23:00:00+01:00
- Author: Howard Lake

Celebrity involvement with charities can bring many rewards, not least media coverage.
This coverage can, of course, continue through both the good times and the bad times
of a charity. Many charities close down or reach the end of their natural life, 
but few receive national newspaper coverage for doing so. Unless of course a celebrity
is involved.

 

 

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Celebrity involvement with charities can bring many rewards, not least media coverage.
This coverage can, of course, continue through both the good times and the bad times
of a charity. Many charities close down or reach the end of their natural life, 
but few receive national newspaper coverage for doing so. Unless of course a celebrity
is involved.

 

 

Drive for Youth, the charity for the young and disadvantaged, has been featured 
in the national press because it has gone into voluntary liquidation. The reason
for this coverage? The charity was founded and chaired by former BBC TV newsreader
Martyn Lewis.

 

 

 

 

Fortunately, the coverage was balanced and informed. “In the end the board simply
could not offer the guarantees to ensure that salaries and overheads would continue
to be paid,” said Lewis.

 

 

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