# Use spelling mistakes in META tags

- Link: https://fundraising.co.uk/1999/07/18/use-spelling-mistakes-meta-tags/
- Published: 1999-07-18T23:00:00+01:00
- Author: Howard Lake

A charity has discovered that including spelling mistakes in its META tags can help
boost traffic to its site.

How do you spell ‘osteoporosis’? If you’re the National Osteoporosis Society (NOS)
then you know. Many Internet users, however, do not know. The NOS realised that 
when it looked at its Web site visitor reports: many of them were finding the site
despite spelling the condition incorrectly.

 

## Advertisement

 

 

 

The charity realised this was an opportunity for them. They therefore added the 
more common misspellings to their META tags and re-submitted the changed Web pages
to search engines. As a direct result, twice as many people visited the site from
Alta Vista each month than before the changes.

 

 

 

 

This success was reported in the letters page of Internet.Works magazine by Geoff
Edgcombe. He added that a listing on Yahoo! was worth perservering with. “I have
been trying to get a listing for the National Osteoporosis Society for over three
months,” wrote Geoff. “I have finally succeeded, resulting in _treble_ the number
of hits per month.”