# Tony Elischer – Web site no longer important but vital

- Link: https://fundraising.co.uk/1999/07/14/tony-elischer-web-site-no-longer-important-vital/
- Published: 1999-07-14T23:00:00+01:00
- Author: Howard Lake

Fundraising consultant Tony Elischer thinks that Web sites are now an essential 
element of fundraising.
“Developing your Internet site is no longer an important
element of a fundraising strategy: it’s vital.” Writing in _Professional Fundraising_
magazine, fundraising consultant Tony Elischer argues that the Web and e-mail are
essential tools for fundraisers, not mere add-ons.

 

 

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In his article “E-asy does it” he admits that he was “probably very late into the[
Internet] scene,” but now thinks that charities can not do with the Net.

 

 

 

 

He quotes figures raised online by American non-profits in response to the Kosovo
crisis campaign. Note the proportion of income being generated online.

 

 

 

 

 * Medecins Sans Frontieres – $209,000
 * Oxfam America – $500,000
 * World Vision – $115,000
 * UNICEF USA – $43,000 (14% of all income)
 * Save the Children – $40,000 (32% of all income)
 * American Red Cross – $545,000 (8.9% of all income)

 

 

 

 

The emphasis on the Web has gone on too long, he argues. “E-mail now has to be an
obvious route to our middle donors.” Yet charities still have much to do. “Collecting
e-mail addresses is a priority for recruiting donors, but few charities are investing
in how to capitalise on this data.”

 

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