# "Digital TV beats Internet for charity communications"

- Link: https://fundraising.co.uk/1999/07/08/quotdigital-tv-beats-internet-charity-communicationsquot/
- Published: 1999-07-08T23:00:00+01:00
- Author: Howard Lake

Which will be the most effective medium for charity communications and fundraising?
At a Media Trust conference last month one speaker said that digital TV could “revolutionise
charity fundraising in a way the Internet has so failed to do.”

 

 

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Which will be the most effective medium for charity communications and fundraising?
At a Media Trust conference last month one speaker said that digital TV could “revolutionise
charity fundraising in a way the Internet has so failed to do.” The speaker was 
Julian Eccles, director of corporate communications at British Interactive Broadcasting.

 

 

 

 

Whether or not digital TV becomes the most popular method of electronic informationdelivery
t consumers and donors, content will still be king. Greenpeace International have
the compelling content, but they are also making sure they have the various delivery
channels covered. The have announced plans to launch a Greenpeace digital TV channel.

 

 

 

 

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