# OU integrates Web and newspaper appeals

- Link: https://fundraising.co.uk/1999/07/05/ou-integrates-web-and-newspaper-appeals/
- Published: 1999-07-05T23:00:00+01:00
- Author: Howard Lake

he Open University is clearly attempting to track the response rate to its current
newspaper advertisements for new students. Instead of simply including the www.open.
ac.uk Web address on the response form, the adverts suggest contacting www.open.
ac.uk/advert (see today’s Guardian). The resultant visits will be recorded on the
OU Web server logs and will help their marketing department assess feedback via 
the Web.

 

 

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

The Open University is clearly attempting to track the response rate to its current
newspaper advertisements for new students. Instead of simply including the [www.open.ac.uk](http://www.open.ac.uk)
Web address on the response form, the adverts suggest contacting www.open.ac.uk/
advert (see today’s Guardian). The resultant visits will be recorded on the OU Web
server logs and will help their marketing department assess feedback via the Web.

 

 

 

 

It’s not the most advanced use of press ads and Web pages – the online prospectus
application form still asks the visitor for the source code on the advertising coupon.
However, of those UK charities who include a URL on their press ads, most stick 
with the base URL, thereby ignoring the possibility of measuring feedback.

 

 

 

 

 * **[ICFM postpones AGM](https://fundraising.co.uk/1999/07/05/icfm-postpones-agm/)**(
   5 July 1999)
 * **[All's Wells?](https://fundraising.co.uk/1999/07/05/all039s-wells/)** (5 July
   1999)
 * **[Web sites every fundraiser should visit](https://fundraising.co.uk/1999/07/07/web-sites-every-fundraiser-should-visit/)**(
   7 July 1999)