# Telemarketing award goes to the dogs

- Link: https://fundraising.co.uk/1999/06/17/telemarketing-award-goes-dogs/
- Published: 1999-06-17T23:00:00+01:00
- Author: Howard Lake

Battersea Dogs’ Home has been announced as the Telemarketing Champion in the Marketing
1999 awards.

 

 

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Battersea Dogs’ Home has been announced as the Telemarketing Champion in the Marketing
1999 awards. The charity ran an automated, interactive voice response campaign to
tie in with its appearance in a series of BBC TV programmes in December 1998. During
January and February new homes were found for 1191 dogs and 467 cats, a considerable
increase on 1998. Donateds increased by 100% during the broadcasts.

 

 

 * **[Conference call](https://fundraising.co.uk/1999/06/18/conference-call/)** (
   18 June 1999)
 * **[Online lookout](https://fundraising.co.uk/1999/06/20/online-lookout/)** (20
   June 1999)
 * **[Virgin territory](https://fundraising.co.uk/1999/06/23/virgin-territory/)**(
   23 June 1999)
