# Three years ahead

- Link: https://fundraising.co.uk/1999/02/11/three-years-ahead/
- Published: 1999-02-11T00:00:00+00:00
- Author: Howard Lake

Three years ago Howard Lake wrote about the possibility of charities using corporate
Intranets to solicit donations from employees (see page 84 of Direct Connection’s
guide to Fundraising on the Internet). In January this year, the oil giant BP Amoco
set up such a scheme.

Three years ago Howard Lake wrote about the possibility of charities using corporate
Intranets to solicit donations from employees (see page 84 of [Direct Connection’s guide to Fundraising on the Internet](https://www.fundraising.co.uk/www.amazon.co.uk/exec/obidos/ASIN/1899247068/219)).
In January this year, the oil giant BP Amoco set up such a scheme.

“Charities on the Intranet” gives charities the chance to promote projects directly
to BP Amoco employees via the company’s Intranet. BP Amoco will match the funds 
generated by any employee donating via this system. The scheme is initially available
only in London, but will be extended nationwide later this year. Only religious 
organisations and political parties will be excluded.

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Howard wrote in his ground-breaking book: “Existing corporate supporters who have
Intranets are therefore worth approaching, and asking whether they will allow a 
fundraising appeal area on their Intranet, or perhaps a weekly or monthly appeal
on the message of the day that users see every timethey start up their computers.
Employers could then add their matched giving support to such donations, keeping
all the activity private and internal.”

Order Direct Connection’s guide to Fundraising on the Internet

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