# No online awards for non-profits

- Link: https://fundraising.co.uk/1999/02/05/no-online-awards-nonprofits/
- Published: 1999-02-05T00:00:00+00:00
- Author: Howard Lake

UK Fundraising has deplored the lack of online awards available to non-profits for
several years. Any for-profit company could win an award for best Web site, best
online marketing programme or best online advertising campaign. 
UK Fundraising 
has deplored the lack of online awards available to non-profits for several years.
Any for-profit company could win an award for best Web site, best online marketing
programme or best online advertising campaign. Fortunately the Yell awards in the
UK have recognised the significance of the non-profit sector’s activity online and
have introduced a category for best non-profit site for the past two years. (Amnesty
International’s refugee campaign and RSPCA have been the winners).

But still the message hasn’t sunk in. Michael Gilbert commented on the same issue
in December. “The Webby Awards for Best Sites of the Year will be announced on January
6th, 1999. Looking at their categories, I wonder: Where do thousands of excellent
nonprofit sites fit in? I’ve written them to ask.” Good for you, Michael. Awards
aren’t everything of course, but they are as useful a publicity tool and acknowledgement
of skill and expertise in the voluntary sector as they are in the for-profit sector.

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