# First UK legacy TV advert by charities

- Link: https://fundraising.co.uk/1999/01/29/first-uk-legacy-tv-advert-charities/
- Published: 1999-01-29T00:00:00+00:00
- Author: Howard Lake

Six charities have scored a first by using a TV advert to encourage people to leave
charitable bequests.
Six charities have scored a first by using a TV advert to encourage
people to leave charitable bequests. The two-minute advert was the work of Imperial
Cancer Research Fund, Blue Cross, NSPCC, Oxfam, Shelter and RSPB. It was screened
on Channel 4 and satellite channels. Tom Smith of Smee and Ford told Charity Times
that it is “the most exciting new development in legacy fundraising.”

Read David Brindle’s Bequest to the TV Nation in The Guardian.

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