# Sticking to paper

- Link: https://fundraising.co.uk/1999/01/19/sticking-paper/
- Published: 1999-01-19T00:00:00+00:00
- Author: Howard Lake

In November, UK Fundraising reported that the Disasters Emergency Committee was 
not using the Internet as a response mechanism for donations in response to the 
devastation in Central America wrought by Hurricane Mitch. 
In November, UK Fundraising
reported that the Disasters Emergency Committee was not using the Internet as a 
response mechanism for donations in response to the devastation in Central America
wrought by Hurricane Mitch. The DEC is clearly aware of the UK Internet audience
since it has placed a two-page advertisement in the February issue of Internet business
magazine [Internet.Works.](http://www.iwks.com) The original approach, however, 
still holds. The response mechanisms on offer from this advertisement are the cut-
out form and a credit card telephone number. No Web site, no e-mail address.

Now, of course, the DEC’s ad space might have been donated, so the ad would very
likely have been created to appear in a range of publications, most of them unrelated
to the Internet. But its very appearance in a magazine whose slogan is “making the
Internet work for you and your business” does make the absence of an Internet response
mechanism all the more obvious.

Incidentally, in the very same issue of [Internet.Works](http://www.iwks.com) you
can read a case study of BBC Children in Need’s successful use of the Web at the
same time as the DEC appeal when they received pledges of £246,888 via the Web. 
UK Fundraising covered the event live.

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 * **[Spend and save](https://fundraising.co.uk/1999/01/21/spend-and-save/)** (21
   January 1999)
 * **[Sorted for e-charity](https://fundraising.co.uk/1999/01/21/sorted-echarity/)**(
   21 January 1999)
 * **[Statistical modelling](https://fundraising.co.uk/1999/01/21/statistical-modelling/)**(
   21 January 1999)
