# Coming soon – the latest Internet fundraising book

- Link: https://fundraising.co.uk/1998/11/29/coming-soon-latest-internet-fundraising-book/
- Published: 1998-11-29T00:00:00+00:00
- Author: Howard Lake

The latest guide to fundraising on the Internet has just been published by John 
Wiley & Sons. Michael Johnston of Hewitt & Johnston Associates has written The Fund
Raiser’s Guide to the Internet and you can order the 224-page paperback online now
at the [UK Fundraising Bookshop ](http://www.amazon.co.uk/exec/obidos/ASIN/0471253650/219).
Johnston’s book promises to be full of practical, informed advice and case studies
based on his years of direct marketing and Internet fundraising experience with 
non-profits in Canada, the US and the UK.
UK Fundraising plans to publish a review
of the book, but in the meantime here is the table of contents:

– Demographics: Who’s On the Net?

– Seeing Is Believing: How People Read Online

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– The Electronic Tablet: How People Write Online

– The Reply Device

– How a Nonprofit Organization Can – Safeguard Their Website on the Electronic Frontier

– Value-Added Areas for Members

– Inviting People to Action: Campaigning

– Idiosyncratic Sites

– The Future Donor: Kid’s Sites

 * **[Breast Cancer Research Stamp – no e-mail hoax](https://fundraising.co.uk/1998/12/01/breast-cancer-research-stamp-no-email-hoax/)**(
   1 December 1998)
 * **[Wild domain name](https://fundraising.co.uk/1998/12/20/wild-domain-name/)**(
   20 December 1998)
 * **[British Heart Foundation's site reviewed](https://fundraising.co.uk/1998/12/20/british-heart-foundation039s-site-reviewed/)**(
   20 December 1998)