# Sight for sore eyes

- Link: https://fundraising.co.uk/1998/11/23/sight-sore-eyes/
- Published: 1998-11-23T00:00:00+00:00
- Author: Howard Lake

The Guardian Online can provide a useful source of free publicity to a charity’s
Web site. In almost every week’s Netwatch section there is a listing of a charity’s
Web site. UK Fundraising itself was featured there back in the summer of 1995. The
Online reviewers are not, however, afraid of offering negative criticism of these
sites, so it is as well to make sure your charity’s Web site can withstand their
sharp eye. [The Refugee Council’s ](http://www.refugeecouncil.org.uk)site was featured
on 19 November, and although the Council itself received positive treatment for 
its work, its Web site didn’t. “A shame… that the typefaces are blurry”, wrote reviewer
Karlin Lillington. “Surely content should be valued over artiness?”

 * **[Offline opportunities for charity promotion](https://fundraising.co.uk/1998/11/23/offline-opportunities-charity-promotion/)**(
   23 November 1998)
 * **[Stars in their eyes](https://fundraising.co.uk/1998/11/25/stars-their-eyes/)**(
   25 November 1998)
 * **[US aid agencies – online income figures released](https://fundraising.co.uk/1998/11/27/us-aid-agencies-online-income-figures-released/)**(
   27 November 1998)

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