# BT Swimathon goes to great lengths

- Link: https://fundraising.co.uk/1998/11/22/bt-swimathon-goes-great-lengths/
- Published: 1998-11-22T00:00:00+00:00
- Author: Howard Lake

The 1999 BT [Swimathon](http://www.btswimathon.com) is aiming to raise £2 million
for the NSPCC and Children 1st in Scotland. Now in it’s 13th year, the event runs
from 15th-21st March 1999 and potential participants can register/donate on-line.
Significantly, the Web site will help participants stay in touch with the success
of the event by publishing the results. The Results page will shortly offer a “fully-
searcheable listing of last year’s participants” so participants can find out how
they did in the 1998 event. When the results are in for the 1999 event, sponsors
will also be able to “check whether your friend at work really did quite as well
as they say they did….”
The site, like the Royal British Legion’s Two Minute Silence
presentation, is another example of charity sites using Macromedia’s Flash to generate
more active content.

The site makes good use of celebrity endorsement, with a welcome from Duncan Goodhew
MBE.

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