# Sound fundraising idea

- Link: https://fundraising.co.uk/1998/11/19/sound-fundraising-idea/
- Published: 1998-11-19T00:00:00+00:00
- Author: Howard Lake

In January 1998, UK Fundraising reported on an online pop video fundraising event
for the Rape Abuse and Incest National Network during the 1997 Christmas holiday
season. In return for a donation, visitors could view and hear exclusive music videos
from Tori Amos. The event raised over $5,684 in just over a month.
It was made possible
by RealImpact, a service of RealNetworks, Inc, who are now offering these online
fundraising services to other non-profits. To find out how they run pay-per-view
fundraising events, you can read their Tori Amos/RAINN case study.

RealImpact offers four services as part of its online fundraising – planning fundraising
events on the Internet, creating and staging events, execution of pay-per-view strategies,
and managing the commerce function.

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