# Going, going… gone online

- Link: https://fundraising.co.uk/1998/11/05/going-going-gone-online/
- Published: 1998-11-05T00:00:00+00:00
- Author: Howard Lake

**Online auctions have been a popular method of Internet fundraising for more than
three years. Marilyn Dickey reviews successes to date in her article for the Chronicle
of Philanthropy ‘Sold, to the Man at the Mouse’. **

As well as interviewing fundraisers, Dickey pulls together some useful guidelines
for other charities planning to launch an [online auction](https://fundraising.co.uk/tag/auction/).
She stresses the need for research into the market, offering items of interest to
a broad audience, anticipating shipping charges, and covering all legal implications.

Perhaps not surprisingly, many online auctions attract shoppers and bargain hunters,
rather than future donors for your charity. But if you run a trading operation that
need not be a bad group of future customers.

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 * **[Reasons to be generous](https://fundraising.co.uk/1998/11/12/reasons-be-generous/)**(
   12 November 1998)
 * **[Online search to raise funds](https://fundraising.co.uk/1998/12/04/online-search-raise-funds/)**(
   4 December 1998)
 * **[FUNDit – new fundraising and technology event](https://fundraising.co.uk/1998/12/16/fundit-new-fundraising-and-technology-event/)**(
   16 December 1998)