# World class online fundraising

- Link: https://fundraising.co.uk/1998/10/28/world-class-online-fundraising/
- Published: 1998-10-28T00:00:00+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/3645.gif)

Charities Aid Foundation has launched World People, a new way of giving to the world’s
poorest countries, easily and tax-effectively. World People works alongside the 
new government ‘Millennium Gift Aid’ initiative designed to support anti-poverty
and education projects in areas of the world that need your help most.
The World
People site promotes CAF’s World People account and card to help donors to organise
their giving. It offers some impressive and donor-focused options to personalise
the site as it appears to each donor. The site will even recognises your separate
visits, and update you with new information when it can. For example, you can select
up to three ‘personal charities’ to stay close at hand as you use the site, pass
on your e-mail address to your favourite charities, change the appearance of the
site (including text size), and track your secure on-line giving.

Millennium Gift Aid was announced in this year’s Budget. It is a new development
of the existing Government Gift Aid scheme which makes gifts of £250 or more to 
charity eligible for tax relief. However, there are 3 differences to Millennium 
Gift Aid designed specifically to benefit the countries of the world in greatest
need of support:

– you only have to give £100 or more before tax relief is available to charity

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– you don’t have to give your money in one go, you can build up to £100 in instalments

– you can only give to projects which relieve poverty or advance education in the
poorest nations of the world – and an up-to-date list of causes and countries is
provided

CAF’s experience of publishing such sites as [CharityCard](http://www.charitycard.org)
and [Give As You Earn](http://www.giveasyouearn.org) has produced a world leading
online resource for fundraisers and donors alike. Its use of scripting offers an
expertly conceived approach to personalising the online giving experience.

 * **[AlertNet and CAF make emergency giving easier](https://fundraising.co.uk/1998/10/29/alertnet-and-caf-make-emergency-giving-easier/)**(
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   1998)
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   18 November 1998)