# Greenpeace UK on e-mail fundraising

- Link: https://fundraising.co.uk/1998/10/23/greenpeace-uk-email-fundraising/
- Published: 1998-10-23T23:00:00+01:00
- Author: Howard Lake

Annie Moreton, Director of Marketing at Greenpeace UK, is interviewed in this month’s
Professional Fundraising magazine. She talks about Greenpeace UK’s use of the Internet.
Given Greenpeace’s youthful supporters, one might expect Greenpeace to be using 
the Internet extensively for fundraising, but this is not the case. It has primarily
been seen as an information medium and not a fundraising tool. She is, however, 
interested in the potential of e-mail. “We have small numbers of people who e-mail
us”, she says, “and everything you hear about relationship fundraising says that
you should respond to how people choose to communicate.” But she is not sure if 
the medium is ready to be used for fundraising. “So while people are asking us for
information by e-mail, does this mean they would be happy to receive requests in
this way?” Interestingly, Moreton plans to test e-mail fundraising in 1999.

 * **[Even better Chronicle](https://fundraising.co.uk/1998/10/29/even-better-chronicle/)**(
   29 October 1998)
 * **[Amazon.co.uk showcases UK Fundraising Bookshop](https://fundraising.co.uk/1998/10/30/amazoncouk-showcases-uk-fundraising-bookshop/)**(
   30 October 1998)
 * **[Missing: the point?](https://fundraising.co.uk/1998/11/03/missing-point/)**(
   3 November 1998)

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