# Digital TV and the Internet

- Link: https://fundraising.co.uk/1998/09/20/digital-tv-and-internet/
- Published: 1998-09-20T23:00:00+01:00
- Author: Howard Lake

Jason Potts writes in this month’s Professional Fundraising about the impact on 
the Internet of digital TV, and how fundraising charities should address this development.
He sees three areas that larger charities should consider. First, digital TV might
offer more opportunities for DRTV by targeting discrete audiences via the increased
number of channels. Secondly, charities using DRTV already should consider linking
their DRTV advert to their Web site. Thirdly, charities might consider creating 
programming themselves for particular channels.

 * **[No Net usage guidelines from UK businesses](https://fundraising.co.uk/1998/09/21/no-net-usage-guidelines-uk-businesses/)**(
   21 September 1998)
 * **[Football crazy](https://fundraising.co.uk/1998/09/24/football-crazy/)** (24
   September 1998)
 * **[Online donor surveys launched in Germany and Australia](https://fundraising.co.uk/1998/09/25/online-donor-surveys-launched-germany-and-australia/)**(
   25 September 1998)

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