# Fundraising in the pink

- Link: https://fundraising.co.uk/1998/09/14/fundraising-pink/
- Published: 1998-09-14T23:00:00+01:00
- Author: Howard Lake

It’s difficult to stand out from so many fundraising events, but Imperial Cancer
Research Fund have done so by coming up with a novel idea for a sponsored event.
They are asking men to show their support for Breast Cancer Awareness Month in October
by wearing a bra to work on the outside of their shirt.

Given that this might not appeal to all men, the Fund has suggested the alternative
of wearing something pink, such as a handkerchief in their jacket pocket, to show
their support.
It’s not clear if the august Financial Times newspaper, famed for
its pink pages, has signed up its support, but both NatWest and the Alliance & Leicester
have joined in.

## Advertisement

 * **[New fundraising database for small charities and hospices](https://fundraising.co.uk/1998/12/18/new-fundraising-database-small-charities-and-hospices/)**(
   18 December 1998)
 * **[Schools e-mail discussion list launched](https://fundraising.co.uk/1999/09/07/schools-email-discussion-list-launched/)**(
   7 September 1999)
 * **[Fundraising for Churches reviewed](https://fundraising.co.uk/1999/09/08/fundraising-churches-reviewed/)**(
   8 September 1999)