# Update on Amnesty Internet affinity programme

- Link: https://fundraising.co.uk/1998/09/12/update-amnesty-internet-affinity-programme/
- Published: 1998-09-12T23:00:00+01:00
- Author: Howard Lake

UK Fundraising reported [last month](https://fundraising.co.uk/1998/08/02/human-right-thing-do/)
on Amnesty International UK’s new affinity scheme for Internet access. Amnesty has
now dropped the price to £11.66 per month (£140 per year) for unlimited Internet
access. It receives £15 for every new subscription plus £1 per month from each subscription
fee. 
According to Third Sector (1 October 1998, p.6) it hopes to raise £105,000
from subscriptions in the first year. Corporate and affinity marketing manager Rupert
Watts aims to sign up 5% of the AIUK membership. This confident approach is based
on research that found that AIUK members’ profile matched that of regular Internet
users: they tended to be professional, have a high-income, be urban, read broadsheet
newspapers, and be young and male.

 * **[E-mailing for dollars](https://fundraising.co.uk/1998/09/16/emailing-dollars/)**(
   16 September 1998)
 * **[E-mail discussion list for Irish fundraisers?](https://fundraising.co.uk/1998/09/19/email-discussion-list-irish-fundraisers/)**(
   19 September 1998)
 * **[Digital TV and the Internet](https://fundraising.co.uk/1998/09/20/digital-tv-and-internet/)**(
   20 September 1998)

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