# Have I got old news for you

- Link: https://fundraising.co.uk/1998/09/11/have-i-got-old-news-you/
- Published: 1998-09-11T23:00:00+01:00
- Author: Howard Lake

**Third Sector magazine (6 August 1998) carried a news report on the problems that
PETA (People for the Ethical Treatment of Animals) suffered when they failed to 
register their initials as an Internet domain name. **

The fact that “People for Eating Tasty Animals” got there before them with www.peta.
org caused not a little embarrassment.

The story always gets a laugh in Howard Lake’s Internet fundraising training sessions,
and has done since the incident occurred three years ago in 1995. Howard included
it in his book [Direct Connection’s Guide to Fundraising on the Internet](https://fundraising.co.uk/books/direct-connections-guide-to-fundraising-on-the-internet/),
published in 1996.

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You heard it here first…

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   22 November 2019)**
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