# Guide Dogs for the Blind uses e-mail newsletter advert

- Link: https://fundraising.co.uk/1998/07/24/guide-dogs-blind-uses-email-newsletter-advert/
- Published: 1998-07-24T23:00:00+01:00
- Author: Howard Lake

Guide Dogs for the Blind is promoting a fundraising auction with an advert within
a popular e-mail newsletter. Very few charities have paid attention to using third-
party e-mail newsletters to promote their work, so GDBA should be praised for this
activity.
The advert appeared in Free Pint on 9 July. The text used was:

Signed football shirts for auction! Every UK Premier and Nationwide

League team, including England, has donated signed shirts to The

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Guide Dogs for the Blind Association in their ‘Put your Shirt on a

Dog’ promotion. Professionally framed, the shirts are being auctioned

through telephone bids to raise funds for the charity. Find more

information at www.gdba.org.uk under the ‘What’s new’ banner or by

telephoning: 0930 122 822. Lines are open until 18 July and winners

will receive their shirts at Wembley Stadium on 12 August.

(Registered Charity No: 209617)

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