# Direct Connection and charities

- Link: https://fundraising.co.uk/1998/07/17/direct-connection-and-charities/
- Published: 1998-07-17T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/3573.jpg)

Internet Service Provider Direct Connection’s founder Ben Knox is profiled in this
month’s Internet Business magazine. The article highlights Direct Connection’s charitable
ethos. “The company’s sponsorship scheme aims to encourage diversity on the Internet
by helping bodies not traditionally associated with technology – such as the English
National Ballet – exploit the medium.”

In addition, “Direct Connection is also active in helping non-profit organisations
utilise the potential of the Internet, sponsoring the Internet facilities of The
Terence Higgins Trust and the NSPCC. Direct Connection also sponsored the first 
guide to fundraising on the Internet and runs affinity schemes that generate income
for its affiliated charities.”

That guide was of course Direct Connection’s guide to Fundraising on the Internet,
written by UK Fundraising’s founder Howard Lake.

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