# How to fundraise #2

- Link: https://fundraising.co.uk/1998/07/13/how-fundraise-2/
- Published: 1998-07-13T23:00:00+01:00
- Author: Howard Lake

Charities Aid Foundation) today publishes How To: Payroll Giving, a practical guide
to building a successful payroll giving programme.

In an environment where charities have to rely increasingly on short-term and sporadic
funding, contributions through payroll giving have proved to be a dependable and
regular source of income. Indeed, tax-free donations made in this way have grown
from £1.2 million in 1987/88 to £24.2 million in 1996/7.

Despite the potential for sustainable income, payroll giving remains a relatively
unknown and untapped area of fundraising. The latest one-stop guide in CAF’s ‘How
To…’ series is intended to lead even the most inexperienced fundraiser through the
steps needed to plan and execute a successful campaign.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

As well as including details on how the scheme operates, understanding employee 
needs and making payroll giving work for your charity, How To: Payroll Giving provides
a comprehensive insight into the ‘do’s and don’ts’ of running a payroll giving campaign.

Case studies throughout the book put theory into practice while a list of useful
contacts makes it easy for the reader to seek further advice and information.

Designed to be used by charities of all types, How to: Payroll Giving is also an
invaluable tool for anyone with responsibility for their company’s Corporate Community
Involvement programme.

 * **[Legacy code comments needed](https://fundraising.co.uk/1998/08/20/legacy-code-comments-needed/)**(
   20 August 1998)
 * **[Internet training for fundraising consultants](https://fundraising.co.uk/1998/08/29/internet-training-fundraising-consultants/)**(
   29 August 1998)
 * **[US grant directories just published](https://fundraising.co.uk/1998/09/09/us-grant-directories-just-published/)**(
   9 September 1998)