# From the horse's mouth

- Link: https://fundraising.co.uk/1998/05/24/horse039s-mouth/
- Published: 1998-05-24T23:00:00+01:00
- Author: Howard Lake

Fundraising consultants are developing impressive Web sites to sell their expertise. In so doing they offer varying amounts of freely-accessible advice based on their experience. Two examples from the US are Terry Axelrod and Tony Poderis. Ms Axelrod offers the contents of her $5,000 Raising More Money course. She explains why individual giving should become the centerpiece of your fundraising strategy, what a breakthrough in individual giving would look like for your organisation, how to make that breakthrough happen (a model for building a self-sustaining individual giving programme), and concludes by explaining how to tailor the model to your organisation. Tony Poderis meanwhile is running a forum this month and encouraging fundraisers to share their questions and experience in a public discussion. In April he hosted a forum on “The delicate subject of rating and evaluating individual prospects: asking for how much?” This month the subject is “So, you were asked to volunteer and to work on a fundraising campaign!”. Tony has also published the text of two Chapters of his book, It’s a Great Day to Fund-Raise! You can read Chapter 7 about rating and evaluating prospects and chapter 15 on Assessment and Review: What Was Accomplished and What Was Learned. Advertisement Action Planning's short cut to success (25 October 1999) Happy 40th birthday to Craigmyle (9 November 1999) New IT recruitment and consultancy for charities (22 November 1999)