# DIY planned giving Web site

- Link: https://fundraising.co.uk/1998/02/01/diy-planned-giving-web-site/
- Published: 1998-02-01T00:00:00+00:00
- Author: Howard Lake

The Planned Giving Design Center offers nonprofits a way to enhance their planned
giving promotion on the Web.
Nonprofits can link to the Center’s Web site which 
can be customised to appear as if it were part of the nonprofit’s Web site. The 
publishers then provide extensive information on planned giving, including model
planned gift forms, via the nonprofit’s site.

Participating charities pay a one-time setup fee of $6,000 and thereafter a quarterly
fee of $3,000.

The Center helps develop the nonprofits’ existing relationships with legal, tax,
and financial services professionals in their communities: by using the Internet
to provide comprehensive educational content on the subject of charitable financial
and estate planning the service will establish up to 300 nonprofits as the clearinghouse
for the most comprehensive information resource for planned giving available in 
their communities. The overall aim is “to help charitable organizations cultivate
strategic alliances with every legal, tax, and financial services professional in
their communities who have the capacity to influence and advance planned giving 
among their clients.”

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This pioneering example of Web-based syndicated content presents exciting possibilities
for other professional publishers in the non-profit sector.

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