# Don't call us…

- Link: https://fundraising.co.uk/1998/01/22/don039t-call-us/
- Published: 1998-01-22T00:00:00+00:00
- Author: Howard Lake

Michael Gilbert has produced a second valuable SiteAnalyzer report. This time he
has analysed the interactivity of environmental organisations’ Web sites.
Gilbert
found that “at least 65% of the front pages surveyed provided no online mechanism(
either by email or by form) for contacting the organization sponsoring the site.”
He goes on to report that “out of 408 valid samples, roughly one third (33.8%) of
the pages samples had email addresses. Less than 2% had forms and only one had both
email addresses and forms, for a total of about 35% that provide some form of interaction
on the front page.”

He concedes that some sites might well have published telephone and postal contact
details rather than Internet-based methods of contact, but his conclusion is valid.
It should be noted in particular by fundraisers. “The vast majority of these pages
provide no immediate way for a visitor to contact the organization over the Internet
and thus have little to no capacity for building relationships.” Bad news for those
organisations whose fundraisers need to create and foster relationships with supporters.

Gilbert’s publically-available studies fill an important gap in the analysis of 
nonprofits’ uses of the Internet and help move the debate on from the level of anecdotal
evidence.

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 * **[Small UK charities on the Web: a survey](https://fundraising.co.uk/1998/04/02/small-uk-charities-web-survey/)**(
   2 April 1998)
 * **[Epilepsy site visit statistics](https://fundraising.co.uk/1998/09/23/epilepsy-site-visit-statistics/)**(
   23 September 1998)
 * **[Monitoring charities' communications](https://fundraising.co.uk/1998/10/28/monitoring-charities039-communications/)**(
   28 October 1998)