# Web TV

- Link: https://fundraising.co.uk/1997/12/03/web-tv/
- Published: 1997-12-03T00:00:00+00:00
- Author: Howard Lake

Cambridge charity Emmaus is using the Web to extend the value of Terry Waite presenting
a BBC Lifeline appeal on their behalf on Sunday December 7th at 5 p.m.
Emmaus’ site
contains the script that Waite will use, thereby extending its powerful reach, both
in time and geographically, beyond those who tune in to the appeal.

Waite compares his imprisonment to the conditions of homeless people as he appeals
for support for Emmaus.

Very few charities are integrating their offline fundraising with the Web in this
way. If your charity is being featured on TV or the radio, make sure this is mentioned
on your Web site.

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