# Red Cross partners with Vaxhuall on Safety Net

- Link: https://fundraising.co.uk/1997/09/15/red-cross-partners-vaxhuall-safety-net/
- Published: 1997-09-15T23:00:00+01:00
- Author: Howard Lake

Someone was going to come up with an online charity tie-in called Safety Net sooner
or later, so the name of Vauxhall’s road safety site in collaboration with the British
Red Cross will come as no surprise.
This example of corporate involvement demonstrates
that charities should not work with companies online solely in terms of seeking 
sponsorship. Charities themselves often have compelling and unique content that 
can be provided and sold on to appropriate companies.

The opportunities for charities to raise funds by syndicating their Web content 
are clear.

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