# Benchmarking studies for non-profits' online communications

- Link: https://fundraising.co.uk/1997/07/27/benchmarking-studies-nonprofits039-online-communications/
- Published: 1997-07-27T23:00:00+01:00
- Author: Howard Lake

How are charities and non-profits using the Internet? How does your organisation’s
use compare to that of others? The Gilbert Center has begun a valuable project to
help answer these and other questions. 
Nonprofit SiteAnalyzer aims to learn more
about how nonprofits are using the World Wide Web. Rather than using laborious and
anecdotal observations, they have decided to learn as much as they can through automated
tools.

Their first project is A Survey of Children and Youth Sites. It found that the median
age of the nonprofits’ Web pages sampled was over two months, the mean age was over
four months, and less than 14% of pages had been revised within the last week.

More studies are promised throughout 1997. Let’s hope there will be a study of online
fundraising and income generation.

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